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Marketing Specialist

Company: Style Edit
Location: Hackensack
Posted on: April 3, 2021

Job Description:

Job Title:Style Edit Marketing Specialist Location: Hackensack, NJ (in office) Job description: Style Edit was founded on the belief that gorgeous, healthy hair is a universal goal. Leading stylists were noticing many client's hair concerns were left unsolved. With a lack of effective product fixes, great hair becomes harder to achieve. So Style Edit began its quest for salon-worthy hair products for every day. The Marketing team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.The Marketing Specialist will play a critical role in growing and optimizing a fast-paced e-commerce business. This successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this company. This is a great opportunity for a mid-level candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across all departments as well as high-profile external partners.This is a mid-level role on the Style Edit Marketing team.Major Duties and Responsibilities:---Create monthly promotion calendar---Create and schedule email messages using email marketing software---Create and schedule text message marketing ---Work with graphic designers to create website banners, social media posts, & email graphics---Implement promotions on website, social media, email/text marketing---Social media - create and manage organic posts and paid campaigns ---Manage and grow social media influencer marketing program---Create weekly blog schedule, work with copywriter to create blog posts and web content---Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend---Conduct market & competitor research to stay up to date with best practices and emerging trends---Write copy for Google ads---Work with Google ad agency to implement new promotions and monitor monthly goal progress---Create bi-monthly distributor promotions ---Implement strategies to drive subscriber acquisition, conversion and efficiency---Recommend new optimization strategiesMinor Duties and Responsibilities ---Collaborate with internal cross-functional teams ---Supports preparation of in-person and online meetings---Other administrative tasks as requiredQualifications for the job:Education: Bachelor's degree, preferably in Marketing/Business administration Experience: ---Minimum of 2 years of related experience in a similar position---Must be extremely detail-oriented and highly organized---Proficient in Excel, Word, Power Point, social media---Knowledge of email marketing platform ---Strong analytical skills---Must be flexible with ability to work under pressure and multi-task to meet deadlines in a fast-paced environment---Passion for innovation, creative thinking, and building strong relationships with both internal and external stakeholders---Must be a self-starter with high energy and strong work ethic, able to move projects forward---Flexibility & ability to work in a fast paced and dynamic environment---A strong communicator with a can-do, positive attitude and a strong desire to get things done---Strong interpersonal and communication skills (verbal and written)Key Competencies ---Adaptable ---Detail orientated ---Initiative ---Innovative ---Multitasking ---Creative

Keywords: Style Edit, Hackensack , Marketing Specialist, Advertising , Hackensack, New Jersey

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