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Mgr, PR/Communications, HUMC

Company: Hackensack Meridian Health
Location: Hackensack
Posted on: November 9, 2019

Job Description:

OVERVIEW

How have you impacted someone s life today* At Hackensack Meridian Health our healthcare teams are focused on changing the lives of our patients by providing the highest level of care each and every day. From our hospitals, rehab centers and occupational health teams to our long-term care centers and at-home care capabilities, our complete spectrum of services will allow you to apply your skills in multiple settings while building your career all within New Jersey s premier healthcare system.



This position is responsible for strategic public relations support for the organization and serves as public spokesperson for the hospital with media. Responsibilities include advancing strategic public relations initiatives, special event planning, building and managing relationships with key stakeholders in the community, supporting the hospital public and media relations function, supporting printed collateral projects including internal and external publications. Manages internal communications channels for team members and medical staff for the medical center. This includes educating the public about center activities, treatment innovations, research programs and scientific breakthroughs using a variety of tactics including thought leadership, media relations and other communications tools and tactics.

RESPONSIBILITIES

1.Will develop, create and distribute differentiating content that helps build awareness and credibility of the Medical Center.

2.Will lead the strategic development of Medical Center's public relations and communications plan, including, social media which support the overall communications strategy.

3.Event Coordination: Responsible for hospital-wide event coordination, including high profile events involving seniors and other target audiences, as well as strategically partnering with Community Outreach.

4.Develops and implements events and programs to support the strategic objectives of the hospital.

5.Progress is made toward improved awareness, perception goals, and reputation management.

6.Oversee implementation, execution, and program measurement.

7.Develop and implement outbound PR and social media communications, strategies, and tactics that support the overall communications strategy.

8.Drive and create the internal communications strategy, messaging, and activation.

9.Proactively identify media opportunities, pitch angles, and cultivate regional, national and global relationships with journalists to ensure flawless media relations.

10.Effectively position physicians and leaders as go-to resources for their specialty areas through digital content, video storytelling, media relations, press releases, and other PR channels.

11.Ability to enhance Medical Center's social media and content strategy in coordination with integrated marketing team.

12.Interact with all divisions and other internal audiences to develop PR and communication worthy pitches with a focus on the physician, research, and scientific communities.

13.Ensure brand standards are met in all communications in tone and message.

14.Support overall messaging framework to address the informational needs of medical and other key influencers.

15.Oversee Medical Center's social media tactical implementation.

QUALIFICATIONS

Education, Knowledge, Skills and Abilities Required:

1.Bachelor's level degree or equivalent in public relations, media or related field.

2.A minimum of 7 years' experience in public relations, media or the equivalent.

3.Excellent writing and grammar skills.

4.Expert in crisis management.

5.Creative, service-minded professional



Education, Knowledge, Skills and Abilities Preferred:

1.Master's level degree in public relations, media or related field.

2.Prior hospital or healthcare experience.

Meridian Health is committed to the principles of equal employment opportunity and affirmative action and will not discriminate in the recruitment or employment practices on the basis of race, color, creed, national origin, ancestry, marital status, gender, age, religion, sexual orientation, gender identity/expression, disability, veteran status and any other category protected by federal or state law.

Keywords: Hackensack Meridian Health, Hackensack , Mgr, PR/Communications, HUMC, Advertising , Hackensack, New Jersey

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