Mgr, PR/Communications, HUMC
Company: Hackensack Meridian Health
Posted on: November 9, 2019
How have you impacted someone s life today* At Hackensack Meridian
Health our healthcare teams are focused on changing the lives of
our patients by providing the highest level of care each and every
day. From our hospitals, rehab centers and occupational health
teams to our long-term care centers and at-home care capabilities,
our complete spectrum of services will allow you to apply your
skills in multiple settings while building your career all within
New Jersey s premier healthcare system.
This position is responsible for strategic public relations support
for the organization and serves as public spokesperson for the
hospital with media. Responsibilities include advancing strategic
public relations initiatives, special event planning, building and
managing relationships with key stakeholders in the community,
supporting the hospital public and media relations function,
supporting printed collateral projects including internal and
external publications. Manages internal communications channels for
team members and medical staff for the medical center. This
includes educating the public about center activities, treatment
innovations, research programs and scientific breakthroughs using a
variety of tactics including thought leadership, media relations
and other communications tools and tactics.
1.Will develop, create and distribute differentiating content that
helps build awareness and credibility of the Medical Center.
2.Will lead the strategic development of Medical Center's public
relations and communications plan, including, social media which
support the overall communications strategy.
3.Event Coordination: Responsible for hospital-wide event
coordination, including high profile events involving seniors and
other target audiences, as well as strategically partnering with
4.Develops and implements events and programs to support the
strategic objectives of the hospital.
5.Progress is made toward improved awareness, perception goals, and
6.Oversee implementation, execution, and program measurement.
7.Develop and implement outbound PR and social media
communications, strategies, and tactics that support the overall
8.Drive and create the internal communications strategy, messaging,
9.Proactively identify media opportunities, pitch angles, and
cultivate regional, national and global relationships with
journalists to ensure flawless media relations.
10.Effectively position physicians and leaders as go-to resources
for their specialty areas through digital content, video
storytelling, media relations, press releases, and other PR
11.Ability to enhance Medical Center's social media and content
strategy in coordination with integrated marketing team.
12.Interact with all divisions and other internal audiences to
develop PR and communication worthy pitches with a focus on the
physician, research, and scientific communities.
13.Ensure brand standards are met in all communications in tone and
14.Support overall messaging framework to address the informational
needs of medical and other key influencers.
15.Oversee Medical Center's social media tactical
Education, Knowledge, Skills and Abilities Required:
1.Bachelor's level degree or equivalent in public relations, media
or related field.
2.A minimum of 7 years' experience in public relations, media or
3.Excellent writing and grammar skills.
4.Expert in crisis management.
5.Creative, service-minded professional
Education, Knowledge, Skills and Abilities Preferred:
1.Master's level degree in public relations, media or related
2.Prior hospital or healthcare experience.
Meridian Health is committed to the principles of equal employment
opportunity and affirmative action and will not discriminate in the
recruitment or employment practices on the basis of race, color,
creed, national origin, ancestry, marital status, gender, age,
religion, sexual orientation, gender identity/expression,
disability, veteran status and any other category protected by
federal or state law.
Keywords: Hackensack Meridian Health, Hackensack , Mgr, PR/Communications, HUMC, Advertising , Hackensack, New Jersey
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