HackensackRecruiter Since 2001
the smart solution for Hackensack jobs

Director of New Brands and Categories

Company: Upfield
Location: Hackensack
Posted on: February 6, 2020

Job Description:

About Upfield

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can't Believe it's not Butter and ProActiv.

Your Role

Development of New plant-based plant brand that will participate in multiple categories as a non-dairy plant-based alternative Masterbrand. A brand with a mission to deliver the same taste and culinary experience as its dairy competition while providing the health and positive environmental impact of plant-based eating.

Responsibilities


  • Leadsexecution of brand positioning, communication strategy and plan into the US and Canada markets.

  • Penetrate natural channels.
  • Development of Direct to consumer e-commerce platform.
  • Develop new third-party manufacturing partnerships.
  • Develop and execute brand marketing plans for US and Canada to deliver sustainable business and share growth across both markets.

  • Lead implementation of key innovation projects into the US and Canada markets, ensuring flawless execution at all customer and consumer touch points.

  • Own the relevant Brand P&L and input of long-term forecast assumptions for US and Canada.
  • Manage input into and the relationship with Shopper & Customer Marketing for the brand / portfolio.

  • Monitor and analyze market and competitor performance/activities in order to inform long term forecasting decisions through concrete assumptions. Proactively recommending changes to the annual plan to drive improved growth and competitiveness.

  • Leads cross-functional project teams and work closely with Business Operations to ensure global alignment and consistency in go-to-market strategy.

  • Develops and present compelling trade stories to key Customers to help secure listings and support for key initiatives.

  • Develops robust Business Cases and manage projects through key gate-keeping meetings.

  • Manage relationships with external Agency partners in driving projects.

    Skills and Experience Required


    • B.S in Marketing or related field, MBA preferred
    • Minimum 10 years CPG industry experience (preferably Food)
    • Startup experience highly valued
    • Exception project management experience and ability to lead others and drive a growth mindset
    • Seasoned creative development and agency management experience
    • High emotional intelligence with strong organization strategic influencing skills

      Your Personal Power!

      At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

      Mission Statement

      At Upfield our purpose is clearMaking people healthier and happier with great-tasting, healthy and natural plant-based products which are good for our planet!

      If you are an entrepreneur at heart and have a passion for winning, a strong understanding of the FMCG business, ad would like to join us, apply and speak to one of our Talent Matchmakers!

      #LI-KJ1

Keywords: Upfield, Hackensack , Director of New Brands and Categories, Executive , Hackensack, New Jersey

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Training Manager
Description: A leader in the heavy civil construction industry is seeking an experienced TRAINING MANAGER to join their growing team. The Training Manager is responsible for developing and implementing company wide (more...)
Company: JW Resources
Location: Elizabeth
Posted on: 02/24/2020

Technical Account Manager, Northeast
Description: The Basics: At Tanium, our Technical Account Managers TAMs serve as the linchpin of every customer engagement. Working closely with our customers to demo, deploy, operationalize, and extend the Tanium (more...)
Company: Tanium
Location: Trenton
Posted on: 02/24/2020

Account Manager Vaccines, Northern, NJ
Description: The GSK vaccines business is one of the largest in the world, providing more than 30 pediatric, adolescent, adult, and travel vaccines worldwide. GSKs vaccine heritage spans more than 100 years, beginning (more...)
Company: EUROPHARM HOLDING
Location: Hackensack
Posted on: 02/24/2020


Manager of Compliance and Privacy
Description: OverviewDelivering the right care, at the right time, in the right place is the mission that drives Elara Caring, and that starts with the right people. We have extraordinary employees with a passion (more...)
Company: Elara Caring
Location: Hackensack
Posted on: 02/24/2020

Manager, Client Services
Description: Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding 25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. (more...)
Company: Thermo Fisher Scientific
Location: Allentown
Posted on: 02/24/2020

BioProduction Account Manager - NJ/NY
Description: When you join us at Thermo Fisher Scientific, you'll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of 22 billion and the largest investment in (more...)
Company: Thermo Fisher Scientific
Location: New Brunswick
Posted on: 02/24/2020

Associate Manager, Product Quality Support Analytics
Description: Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease (more...)
Company: Bristol-Myers Squibb
Location: New Brunswick
Posted on: 02/24/2020

Executive Director
Description: Since 2001, Gildas Club Westchester has offered life-changing support to people whose lives have been touched by all cancer. Serving residents of Westchester and Rockland counties, as well as Connecticuts (more...)
Company: Gilda's Club Westchester
Location: White Plains
Posted on: 02/24/2020

Assistant Community Manager
Description: Assistant Community Manager About The Community Builders, Inc. Join a growing organization that is strengthening neighborhoods across the nation The Community Builders, Inc. TCB is one of America's (more...)
Company: The Community Builders Inc
Location: New Brunswick
Posted on: 02/24/2020

Live-In Assistant Management Couple - Team of 2
Description: Hawthorn Senior Living, a senior housing company for active seniors, is now hiring for Assistant Management Couples in the Northeast area. br br The successful candidate couple must consist of two (more...)
Company: Hawthorn Senior Living
Location: Trenton
Posted on: 02/24/2020

Log In or Create An Account

Get the latest New Jersey jobs by following @recnetNJ on Twitter!

Hackensack RSS job feeds