Digital Marketing Manager

Company: Clinical Skin
Location: Hackensack
Posted on: March 11, 2023

Job Description:

We are looking for an experienced Digital Marketing Manager with e-commerce experience to join our marketing team and manage digital spend and performance across various marketing channels for our 4 sites. The ideal candidate is someone who will take initiative and find ways to solve problems to drive results.
SEM/PPC (Search Engine Marketing/Paid Search) is a huge growth driver for our fast-growing business and a large percentage of total marketing spend. We're looking for a highly analytical and strategic digital marketer who can help us optimize our SEM campaigns and take them to even greater heights and has strong experience in Google Ads (Bing as well). All candidates MUST have strong Google Ads experience and be extremely comfortable inside the platform.
Social Media Marketing (Paid Social Media Marketing, especially Facebook/Meta Ads) plays an important part of our marketing funnel as well. This role will plan and manage paid social campaigns, analyze performance data, and optimize campaigns for best performance.The ideal candidate has experience with both Google Ads and Social Media Marketing Specialist candidate will be someone who will take initiative and find ways to solve problems to drive results using the associated platforms.
--- Drive rapid SEM growth while meeting profitability targets. You'll be handling the day-to-day management of digital media search campaigns with a heavy focus on getting the best ROI.--- Optimize our bidding strategy across thousands of keywords for various brands.--- Strategize, execute and manage a variety of Facebook/Meta ad campaigns from conception to creative to execution to analysis.--- Constantly measure and optimize campaign performance. Establish benchmarks and recommend future tests.--- Optimizing campaigns for the lowest possible cost per result and overall positive ROI daily--- Scale and automate campaign creation, bidding, etc. and work closely with our Digital Director to implement them.--- Work with our team to continually test the full marketing funnel, including ad copy and landing page optimization and remarketing--- Manage Google Ads, Bing Ads, Remarketing (Criteo), Native (Taboola), Meta/Facebook--- A strategic and analytical thinker and strong communicator. You're comfortable in the weeds and thinking big picture. You'll be asked to identify risks and opportunities for the channels.
Skills and Requirements
--- 2-4 Years of Google Ads Experience Required (actively building and managing accounts) - required--- 2+ years of paid FB Ads Management experience (preferred)--- Experience in digital marketing and e-commerce (including shopping ads)--- History of achieving profitable ROAS--- Comfortable using Google Analytics--- Ability to analyze data to optimize for strong performance--- Ability to conduct keyword and ad research, analysis, and find opportunities for keyword expansion--- Highly self-motivated, resourceful, self-starter, with the ability to think outside the box--- Ability to work in a fast-paced, open, and entrepreneurial environment--- Excellent verbal, written, and communication skills--- Strong organizational skills and attention to detail--- Working knowledge of full-funnel digital advertising technology, including targeting, remarketing, conversion tracking, and more--- Both agency and in-house experience is a plus--- Experience with Bing and other paid search platforms is a plus -
Salary: $60,000.00

Keywords: Clinical Skin, Hackensack , Digital Marketing Manager, Executive , Hackensack, New Jersey