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Data & Analytics Director

Company: WPP PLC
Location: Bogota
Posted on: September 8, 2023

Job Description:

Who we are: At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience. We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.Who we are looking for: Translate data insights into actions and recommendations. The main focus will be on data for marketing, strategy and communication plans, working closely with Wunderman Thompson clients. Encourage the development of quantitative analysis models, ad hoc reports and models to support marketing decision making. What you'll do: Determine, analyze and maintain marketing metrics to identify case-effect relationships between marketing actions and user and/or business behavior metrics. Work with data engineers to define data structures, site tagging, data ingestion of digital assets. Lead and work hands-on in the development of client and proprietary data warehousing, reporting and artificial intelligence solutions across a diverse range of industries and functional disciplines. Ability to articulate compelling and persuasive business proposals that embrace our clients' requirements. Who you are:* Statistician, engineer, mathematician, economist or other related quantitative field. Master's degree or specialization in data intelligence, data analytics or computer science.* More than seven (7) years of experience in Data Analytics. Five (5)+ years of experience leading analytics, engineering or data science teams. Proven experience in leading data-driven projects from definition and execution, generating impact and influencing marketing and business decision making.* Experience working with datasets from various digital media platforms. Ability to understand and interpret data in ways that can be understood by business stakeholders. Experience with artificial intelligence tools. Developing proprietary models or using third party API's.* Proven experience communicating and presenting the use of insights to influence senior executives, clients and colleagues.* Experience communicating in technical and marketing language. Ability to work in AWS, Azure or GCP and experience in Python and SQL.* Advanced technical and conversational English.At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve. Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram. Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Keywords: WPP PLC, Hackensack , Data & Analytics Director, Executive , Bogota, New Jersey

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