Company: MAX Surgical Specialty Management
Posted on: September 12, 2023
About MAX: Max Surgical Specialty Management is the preeminent
surgeon-lead, full-scope OMS platform in the northeast, dedicated
to building the region's first oms-only specialty platform where a
premium is placed on surgeon autonomy, independent practice
identity, and clinical excellence.Position Purpose: The Director of
Marketing collaborates with the business to uncover insights and
strategies to develop and implement sales, marketing and branding
strategies for MAX-SSM and its associated practices.Essential
Duties & Responsibilities:Managing Growth and Outreach Team to
Drive Patient Volume:
- Lead and oversee a growth and outreach team responsible for
driving patient volume and revenue growth.
- Set performance goals, provide guidance, and mentor team
members to optimize their effectiveness.
- Develop and implement strategies to attract and retain
patients, leveraging both traditional and digital marketing
channels.Vet, Contract, and Manage Key Vendor Relationships in the
- Identify and evaluate potential marketing vendors and partners,
conducting due diligence to ensure alignment with business
- Negotiate contracts, manage vendor relationships, and ensure
deliverables are met on time and within budget.
- Collaborate with vendors to implement effective marketing
campaigns, measure performance, and optimize results.
Multi-Brand Marketing and Roll-Up Alignment:
- Develop and execute marketing strategies that align with the
goals and values of multiple brands within the organization.
- Create appealing, modern, and scalable marketing campaigns that
effectively communicate the unique value propositions of each
- Coordinate and collaborate with owner surgeons and stakeholders
to ensure consistent branding across all marketing materials and
channels.Develop and Control Centralized Strategically Integrated
Multi-Brand Marketing Strategy and Calendar:
- Create and implement a centralized marketing strategy that
aligns with the objectives of multiple brands within the
- Develop an integrated marketing calendar to ensure coordinated
and consistent messaging across all marketing channels and
- Collaborate with brand managers and cross-functional teams to
ensure alignment and maximize marketing impact.Reputation
Management Strategy and Execution:
- Develop and implement reputation management strategies to build
and protect the organization's brand image and reputation.
- Monitor online presence and social media channels, addressing
any negative feedback or reviews promptly and professionally.
- Implement strategies to enhance positive brand perception and
manage crisis communications when necessary.Digital Strategy and
Campaigns, including SEO:
- Develop and execute digital marketing strategies to increase
brand visibility, website traffic, and lead generation.
- Optimize website content and structure for search engine
optimization (SEO) to improve organic search rankings.
- Plan and manage digital advertising campaigns across various
channels, including social media, search engines, and display
networks.Business Development Collateral Development and Execution:
- Create compelling and informative business development
- Collaborate with the sales team to develop materials that
effectively communicate the organization's value proposition and
support sales efforts.
- Ensure collateral materials are consistently updated and
aligned with brand guidelines and messaging.External Communication
(PR) Plan and Execution:
- Develop and implement external communication strategies to
enhance brand visibility and reputation.
- Plan and execute public relations (PR) initiatives, including
press releases, media relations, and thought leadership
- Build and maintain relationships with media outlets,
influencers, and industry partners to secure media coverage and
maximize brand exposure.Use Data to Drive Decisions:
- Utilize data analytics and insights to inform marketing
strategies and make data-driven decisions.
- Identify key performance indicators (KPIs) and establish
measurement frameworks to track the effectiveness of marketing
- Continuously monitor and analyze data to optimize marketing
campaigns, identify trends, and uncover growth
opportunities.Demonstrate previous experience working in a private
equity (PE) backed healthcare environment:
- Understand the unique dynamics of operating in a PE-backed
organization, such as managing growth expectations and
demonstrating value creation.Skills and Qualifications
- Bachelor's degree in marketing, business administration,
communications, or a related field. MBA, preferred.
- At least 10 years of experience in marketing roles, including
progressive experience in leadership positions. Experience in
developing and implementing marketing strategies, managing
marketing teams, and driving successful marketing campaigns.
- Proven ability to think strategically and develop comprehensive
marketing plans aligned with organizational goals.
- Demonstrated experience in leading and managing marketing
teams, including hiring, training, and developing marketing
professionals. Ability to provide guidance, set performance goals,
and foster a collaborative and results-driven team
- Experience in developing and implementing brand strategies to
enhance brand awareness, consistency, and equity. Ability to
maintain brand guidelines, ensure brand messaging consistency
across all marketing channels, and oversee brand campaigns.
- Proficiency in digital marketing channels and platforms,
including SEO, SEM, social media, content marketing, email
marketing, and digital advertising. Familiarity with marketing
automation tools and analytics platforms to track campaign
performance and measure ROI.
- Excellent written and verbal communication skills to
effectively communicate marketing strategies, initiatives, and
results to stakeholders at all levels. Strong collaboration skills
to work cross-functionally with internal teams, agencies, vendors,
and executive leadership.
- Experience in managing marketing budgets, allocating resources
effectively, and optimizing marketing spend for maximum impact and
ROI. Ability to track expenses, negotiate contracts, and manage
- Strong analytical skills to interpret marketing data, derive
insights, and make data-driven decisions. Proficiency in using
analytics tools to measure KPIs, track campaign performance, and
report on marketing effectiveness.
Keywords: MAX Surgical Specialty Management, Hackensack , Marketing Director, Executive , Hackensack, New Jersey
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