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Marketing Specialist

Company: Givaudan
Location: Hackensack
Posted on: June 4, 2021

Job Description:

This exciting role will report to the Sr. Marketing Manager in North America and provide support to the Ingredients Marketing Team in executing and monitoring marketing initiatives to stimulate new business opportunities and support overall business growth objectives. On this position you will create and manage marketing materials and sales collateral, prepare customer presentations, and perform market analysis to develop category trends insights and understanding. The role will work closely with the regional Product Managers, Category Managers and Applications teams to understand the value propositions of Givaudan's ingredients and curate appropriate content for the commercial team to leverage. Additionally, you will assist and eventually lead in the coordination and management of Naturex part of Givaudan's participation in key industry and customer events.Core ResponsibilitiesMarket Research & Trend AnalysisAlign and collaborate with team of Analysts to pull market data, statistics and consumer trends at local level, to develop category insights and provide information as part of presentations to customers.Presentations & PromotionsDevelopment of presentations & paper concepts related to new trends, consumer understanding, food and beverages market tied to key ingredients to help our customers create innovative productsMarketing ToolsDevelopment of relevant marketing tools (brochures, demo kits, formula sheets etc.) for commercial team to leverage during customer calls, industry events and other external mercial support & customer visitsPlanning, preparation and coordination of content and product related activities for customer visitsPromotions and project management supportSupport with the execution of marketing campaigns, including the preparation and coordination of demos and kits for customers Assist in the management of projects to ensure timely responses based on requested needs and liaise with appropriate internal stakeholders to provide correct support.Special eventsCoordinate the organization of special events, included but not limited to tradeshows and other industry eventsLead and coordinate innovation days for customers to help in the ideation and development of new projectsCommunicationInternal: Share information of relevant presentations, new wins, tools and best practices among the region to support customer expansion initiatives.External: Support the implementation of marketing communications efforts linked to active promotions Academic BackgroundBachelor's in communication, public relations, marketing or other business degrees.Professional Experience2-3 years of relevant experience preferably in the food & beverage industry or other B2B environment (Marketing or Commercial)Your future employer?Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers' preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that 'engage your senses'. The Company achieved sales of CHF 5.5 billion in 2018. Headquartered in Switzerland with local presence in over 145 locations, the company has almost 13,600 employees worldwide. Givaudan invites you to discover more at ..

Keywords: Givaudan, Hackensack , Marketing Specialist, Other , Hackensack, New Jersey

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