Senior Marketing Analyst
Company: Blinds To Go
Location: Paramus
Posted on: September 12, 2023
Job Description:
Blinds To Go is seeking a data-driven and analytical
professional with experience in digital analytics to perform
ongoing statistical analysis on marketing performance, testing and
customer insights. This person should be equally strong in web
analytics, statistics, and data storytelling. Key
Responsibilities:
- Establish and actively manage baseline reports that monitor
performance of marketing initiatives and campaigns in order to
recommend actionable and strategic improvements.
- Daily, weekly, and monthly analysis of key performance metrics
to identify opportunities for growth and efficiency across all
marketing and digital channels.
- Analyze PPC and SEO metrics, including organic/paid traffic and
keyword performance, to identify opportunities for growth.
- Assist with return on investment (ROI) analysis to support
strategic planning, vendor performance, and budget planning.
- Contribute test ideas, execute test strategies, analyze test
data and document test results.
- Collaborate across departments to support the development of
reports and dashboards to clarify results at scale.
- Ability to explain and present data and technical concepts in
easy-to-understand ways with excellent written, oral and
illustrative skills.What Were Looking For:
- Exceptional proficiency with Microsoft Excel is required.
- Excellent quantitative and analytical skills including a basic
understanding of key marketing metrics such as CPM, CTR, CVR, and
CPL.
- Understanding of paid search, email, social, and other forms of
online advertising.
- Experience with website analysis using a variety of analytics
tools including Google Analytics.
- Experience working with popular paid search ad platforms
(Google AdWords, Yahoo, Bing).
- High intellectual curiosity and ability to think creatively,
and identify and resolve problems.
- High levels of integrity, autonomy, and self-motivation.
- Excellent organizational and time management skills.
Keywords: Blinds To Go, Hackensack , Senior Marketing Analyst, Professions , Paramus, New Jersey
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